Among other trends triggered by videos shared on Douyin: A body spray that smells like a branded perfume sold out, and an unusual way of eating at Chinese hot pot restaurants took off. Read all stories with unlimited access Use our mobile and tablet apps See all offers and subscribe. The song was released in as a B-side, selling a lackluster 5, copies. And the rise of the once-forgotten tune, along with other Douyin phenomena, can provide valuable clues for marketing success in today's China. Qi Chu, a year-old office worker in Dalian, said she once visited a cheese fondue restaurant on a tip from Douyin. Arrow Artboard Created with Sketch.
Alyssa. Age: 25.
Over the last six months, the short-video app has shot to popularity among teenage girls and women in their 20s.
Danielle. Age: 31.
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Read all stories with unlimited access Use our mobile and tablet apps See all offers and subscribe. At one time, if you had asked a young Chinese person to name the biggest Japanese hit, the answer might have been the s song "Kitaguni no haru," or "Spring in the North. But young consumers are starting to see through this, and are more inclined to trust what they see as true "amateur" recommendations.